Cadillac Lyriq Experience

Cadillac was launching a new campaign to promote the new all-electric Cadillac Lyriq EV.

Their strategy was to bring a pre-production Lyriq to Cadillac stores and have the dealerships market the vehicle in form of a private launch event.

I was in charge of the branding direction for this project, developed the campaign logo, designed landing pages and unique marketing assets while keeping consistent with Cadillac brand guidelines.

Overall the campaign was largely successful resulting in dealerships that participated in the event to gain an average of 30 vehicle pre-orders.